Specification Sheet for Fashion Design Students

This week, I learned how to construct a specification sheet using Excell. It was fun to input all variables to come up with my own spreadsheet for my company. This tool will help me in the future when I work for companies that require knowledge with specification sheets. I used the logo I created in Adobe Illustrator as well as the dress I created for a bonus assignment in Adobe Illustrator. Overall, this was a fun assignment.

Brochure Help

This past week, I created a brochure using Indesign. I created the template with the help of an online site. The main things to keep in mind is to make sure to extend the color all the way to the red lines so that the bleeds show up and to make sure that the text does not pass the purple lines. Overall, making templates is a fun process to do! Below is the website that I used for help on setting up my template.

Source: http://www.clickorderprint.com/blog/Tri%20fold%20Brochure%20setup%20in%20InDesign

Brochure Reflection

The type of brochure located above is called a trifold. It presents some sort of information on all flaps, including the front and the back. The line of the brochure is very effective. The front cover of the brochure, located by the arrow, has the SAMSUNG MP3 PLAYER as its main headline. It is effective because the headline in not broken apart so the consumer quickly identifies what the company is trying to market. Furthermore, the lines throughout the brochure work well because they are kept simple and clear. The lines integrate color, a readable font, and a size that balances with the rest of the information. The visuals are effective because the brochure includes the products in different colors. This makes the customer aware of the colors offered in that product. The design incorporates rhythm within the image because the eye of the customer is drawn from one section to the next. Also, there is balance within the design. The brochure includes both images and fonts in an effective manner. The tagline is an example of this. The only improvement that I would make to the brochure is to add something on the back cover of the brochure. The reasoning behind this is because the brochure can either be laid down face side up or face side down. Therefore, the back should be just as visually appealing as the front.

Picture Source: http://www.google.com/

Advertisement Relfection

The type of ad used that is being used is called benefits and differentiation. The ad is promoting the Special K cereal. The message of the ad is that by eating the Special K Cereal, the consumer will be able to reduce weight. The results are that they will be able to fit into a bikini for the summer time. The line of the advertisement could use some improvement. The size of the “The Special K Challenge” is not the first thing the customer sees. Instead, the dominant focal point is the “YOU vs. THE SWIMSUIT.” Although they might be trying to emphasize their message, they should try to create more of a balance between the two so that the customer knows what the challenge is for. The overall visual and design is very effective. The text of the ad, the tagline, and product shot all work well together. The color scheme integrates all of the elements together as well. The goal at the bottom presents a benefit from using the Special K product. It is effective as well because the goal is not deceptive. Therefore, there is good usage of unity and variety within the advertisement.

Picture Source: http://www.google.com/



Similarities and Differences Between Adobe Programs

There are many differences and similarities between InDesign, Photoshop, and Illustrator. To begin with, the CMYK setting is set differently in each program. In InDesign the CMYK color mode is found by clicking on print, output tab, selecting the convert in the destination box and setting it to CMYK mode. In Photoshop, the CMYK color mode is found by image, mode, and CMYK color. In Illustrator the CMYK color mode is set by file, document, color mode, and setting it to CMYK color.

          Furthermore, all of the Adobe programs have the Bridge feature, which is located at the top of all programs. Also, all of the programs give the user the ability to look at several documents at once. The essentials tab is present in all of the programs as well. The measurement of the units used in all of the programs is similar. Yet, InDesign provides the user with the ability to work with picas, also known as points. All of the programs also have the text tool. Yet, InDesign has more features that make it work a lot like Microsoft Word. Furthermore, InDesign has the normal view mode in which the user is able to view the document without any lines so that they can see how it is going to print.

          Lastly, InDesign has different features that neither Photoshop nor Illustrator contain. For example, InDesign has the place feature, which is located under the file tab. The place feature allows for the user to put an image that they want into the document because copy and paste is not permitted in InDesign. The links panel makes sure that the user places an image that will be seen when printed. If there is an error with one of the picture, the links panel will state it. Also, the pages panel helps the user locate the page they are working on in the magazine layout. InDesign also checks for spelling errors which is located under the edit option. Tools that are new include the page, the gap, the rectangle frame tool, gradient feather tool, and the note tool. Overall, although all three programs have similarities, InDesign is geared more towards magazine layouts.